The SPG Team
The Service Profit Group was founded on the principle of helping owners grow their business by focusing on training and accountability.


Joe O'Grady
Director of Awesomeness
Joe has been an entrepreneur for 30 years. He has started 3 successful businesses and run a $7 million plumbing and HVAC business as the Director of Operations.
Joe started in the home service industry 11 years ago at Clockwork Home Services, the largest provider of home services in the United States. He started in franchise sales, getting to know what business owners needed and matching their needs with a franchise offering. During his time at Clockwork, Joe also learned how to train owners, technicians, and CSR’s how to lead a team, run service calls, and dispatch for profits. Joe then went into private consulting, traveling all over the United States helping business owners operate more efficiently. Joe’s vast knowledge of the trades and his business acumen are paramount to his success. Joe is a natural trainer and consultant. Joe can show you what is possible with just a little tweak here and there.

Phil Denato
Director of Product marketing
Phil has been an entrepreneur for 26 years. He has owned successful businesses including a consulting company, apartment complexes, and a retail store. His passion has always been self-reliance. Phil’s systematic approach and problem-solving skills are the keys to success in his broad variety of business ventures.
Phil also has 15 years of corporate experience in IT and Operations. During this time, he spent 9 years at a leading training company running their online training portal. Phil brings a passion for excellence to our members by helping them with procedural implementation, systems integration, and overall operations efficiency. Phil’s knowledge in these areas will give you a world class perspective that will help you make the right technical decisions the first time, which will give you an advantage over your competition.

Alison Tawney
Director of Operations
Alison has 6 years of experience in the plumbing industry. She has taken on the roles as a dispatcher, operations manager, and service manager. Alison has an innate enthusiasm for ingenuity and takes a hands-on approach. She developed fundamental operational procedures and system controls that grew an Orange County plumbing company from $250,000 to $1.1 million. Alison has worked with many different software companies and has developed strategies to streamline the implementation process. Alison is passionate about developing customized methodologies for companies to improve overall efficiency.

Drew Melamed
Senior Operations Consultant
Drew got his first experience with the service industry in college owning and operating a painting franchise in Cleveland, Ohio. Since moving to Florida, he has gone on to explore a number of complimentary ventures and opportunities. Now, with 11 years entrepreneurial experience he’s had experience in residential and commercial real estate and the founder of a Commercial Energy Efficiency Consulting firm; Drew has found success learning and adapting in to these fields through his ability to navigate complex challenges for his customers and adhering to a strict code of ethics focused on doing what’s best for his clients.
With a bachelor’s degree in Psychology and a minor in Business, Drew brings a unique skill set to the Service Profit group lending his clients a blend of Communication, Conflict Resolution, Problem Solving and Strategic Systems Optimization experience. Drew’s passion is consulting and coaching which come from his background in high level athletics as an athlete and coach.

Alex Zambrano
Service Manager Consultant
Alex joined the the trades in 2017 as an HVAC technician. Within a year he Started winning top tech awards for sales and achievements . He then became a Service manager for an HVAC & water heater company overseeing 3 service areas. Alex’s passion is geared toward helping build systems and procedures to help company’s grow. His core expertise is in Dispatching for profits, Accountability, and building an amazing team. Since Alex Started his journey as Service manager, that company grew from 3.5m the first year to 27m in just 4 years. One of his biggest passions is coaching and facilitating, watching people grow and experience that aha moment.

Brian Simpson
Ride Along Coach
Brian has over 15 years of hands-on experience in the electrical field. He started his training in high school and has worked as an electrical technician in multiple states across the U.S.. His experience has mainly been in residential and commercial service. In Brian’s last position as an electrical service technician, he maintained an average ticket between $1,800 – $2,000. Brian excelled in learning and implementing the SPG method and went on to train others in the company. He became the top producing technician in less than 9 months. Brian is passionate about helping others and training the next generation of service technicians to become top performers in their respective fields.

Marianne Zahl
New Member Onboarding Consultant
Marianne found a passion for the home service industry in 2017 and never looked back! She has a natural ability to develop and streamline processes while identifying solutions for key areas that need additional support. Marianne’s contributions to one of the largest Sarasota-based HVAC companies directly influenced their new AC installation division expanding from 2 crews to 7 over the course of a year. She has an extensive customer service and marketing background, that blended with her creative thinking, offer fresh perspectives and solutions that will help drive additional profit for our members.

Mark Vaughan
Operations Consultant
Mark has worked in business operations for 9 years. Starting as a plumbing apprentice, he grew from zero knowledge of plumbing systems to operating his own truck in 14 weeks, producing an average of over $10k in weekly revenue. After learning the tools needed to be a successful technician he worked his way up through the organization and took over as GM where he helped grow the business from 3 to 4.5 million in year one. His experience at all levels of a PHCE business makes him empathetic and understanding of the challenges our members face while also having the knowledge needed to overcome them. Mark is passionate about small business and takes great pride in helping our members see results. His greatest professional joy comes from helping business owners become the best versions of themselves.

Jen Jezar
Operations Coordinator
Based in Las Vegas, Nevada, Jennifer has a diverse background with 15 years of experience in both business operations and the behavioral health care fields. She has experience managing an online faucet and sink company with particular focus on inventory control, warehousing, payroll and human resources. Jennifer brings excellent energy, knowledge, and humor to our team with an affinity for systems improvement and team building. She earned her Bachelors degree in Psychology which has allowed her to apply thoughtful principals to the work place and create exceptional communication skills, critical thinking, and conflict resolution strategies.

Corey Cooper
Service Manager Consultant
After serving 21 years in the Marine Corps, Corey decided to learn a trade. He attended HVAC technical school in 2018. Upon graduating, Corey worked for an HVAC and plumbing company where he advanced from an entry level technician to an opportunity technician, and then to a Service Manager role supervising two service areas. Corey has a proven track record in dispatching for profits and exceptional customer service. During that time Corey earned several highest revenue and technician awards along with multiple service technician MVP awards. Corey is passionate about helping others grow by encouraging positive change and professional growth.
Gain Access to the SPG Team, Your Members Network, and Your Coach’s Corner Today
Increase your operations and net profit.
In this one-on-one consultation with an SPG home service consultant, you will learn industry standard KPIs, training implementation, and business improvement solutions.